SAN FRANCISCO, CA – The San Francisco Giants held their annual Media Open House today to reveal “what’s new” at Oracle Park for the 2023 season. Leading off the event was the announcement made by Giants President and CEO Larry Baer that the longest tenured employee in San Francisco Giants history, the man who joined the team the same year the Giants moved west from New York in 1958, legendary Clubhouse Manager Mike “Murph” Murphy will be inducted on the Giants Wall of Fame on Sunday, Aug. 27.
“After 65 seasons – first starting as a bat boy, to becoming the visitors clubhouse manager in 1960 to the Giants clubhouse manager in 1980 and going into semi-retirement in 2015 – Murph is officially retiring and as he shared with us, that at 81-years old it’s time to finally spend a summer away from baseball,” said Baer. “There was no hesitation when we began discussing how to honor one of the most beloved figures in our organization and that was to put him on our Wall of Fame, our living tribute to the generations of San Francisco Giants greats including players, owners and now Murph!”
The team also unveiled their marketing campaign, highlighted first-ever promotions and special events, announced on-site bag storage, and previewed new food offerings. Supporting documents including the full list of highlights, marketing creative and promotional graphics can be found here. In the coming days a video highlight package and photos from the event will be added.
“Nothing Like It” / “Nadie Como Nosotros”
The San Francisco Giants’ new marketing campaign for 2023, “Nothing Like It”, and its Spanish transcreation, “Nadie Como Nosotros”, celebrates the unique experience of attending a Giants game at Oracle Park. This campaign emphasizes the team’s rich history, passionate fans, and the unparalleled atmosphere at Oracle Park. With bold imagery, social media activations, and a variety of fan experiences, the “Nothing Like It”/ “Nadie Como Nosotros” campaign aims to engage fans and create a sense of community around the 2023 team. Ultimately, this campaign reinforces the Giants’ position as one of the most beloved and iconic teams in sports and entertainment.
Ticket Memberships
The Giants offer a variety of memberships that provide fans with the best seats at the best prices, exclusive membership benefits and Postseason perks. New for 2023, fans can purchase a Half Season Ticket Membership, which includes every other game and is available in most seating categories. Other memberships include Flex Membership, which allows customers to pick the games that work with their schedule and seats that fit their needs, while guaranteeing access to preferred member pricing, and The 415, which includes a set of vouchers redeemable for tickets in The 415 supporter’s section, early entry, food and beverage specials and exclusive access to the 415 Bullpen Terrace. New for 2023, Members of The 415 will have the opportunity to pick up exclusive “member collectibles” as they enter the ballpark for select games this season. Items like the Aloha shirt, wearable flag, fanny pack, phone grip and headband will be distributed to the first four hundred and fifteen members at the private 415 member entrance. Learn more at sfgiants.com/memberships.
Promotions
On May 6, the Giants will host the first-ever Kentucky Derby Day at Oracle Park presented by Coca-Cola Zero Sugar. The first 20,000 fans will receive a Giants and Kentucky Derby co-branded sun hat or flat brim hat and the Kentucky Derby race will be broadcasted on the scoreboard. This will be the first time an MLB organization has hosted this type of promotion.
On July 30, the Giants will host the first-ever Sesame Street Day at Oracle Park. The first 15,000 fans will receive a Giants themed Elmo Bobblehead presented by CalHOPE.
On June 9, the Giants will host the organization’s first-ever drone and fireworks show to celebrate the 50th anniversary of the Hip-Hop genre. After the game, fireworks and Hip-Hop themed LED drone displays will be accompanied by a soundtrack arranged by Bay Area legend, E-40.
On Saturday, Aug. 12, the Giants will celebrate the 30th anniversary of the 1993 Giants and honor a team that at the time set a franchise high 103 wins and included Forever Giants Barry Bonds, Will Clark, Matt Williams, Robby Thompson and many others. Several alumni will be in attendance.
With the first-ever Jersey Series, fans will have the opportunity to receive a jersey before three games this season. Jerseys include the Gigantes Replica Jersey presented by Coca-Cola Zero Sugar and Santa Cruz Beach Boardwalk on June 4, the San Francisco Giants Pride Jersey presented by Gilead on June 10, and the San Francisco Sea Lions Replica Jersey presented by Blue Shield of California in celebration of African American Heritage on Aug. 26.
For a complete listing of the 2023 promotions please refer to the attached document or visit sfgiants.com/promotions.
Special Events
Brand-new Special Events include the Kentucky Derby VIP Experience in Triples Alley on May 6, where attendees can collect an exclusive Giants/Kentucky Derby co-branded Julep cup and enjoy complimentary food and beverages, bourbon tastings and craft cocktails and Indiana Jones® Night on June 21 where ticket holders can receive an Indiana Jones Joc Pederson Bobblehead.
Returning for the first time since 2019, the Giants are excited for the return of Dog Days. On June 11, Fans can bring their dog to the park to participate in a pregame parade and then enjoy the game in the Bleachers. The special event ticket package also includes a Dog Days bandana. Partial ticket proceeds to benefit San Francisco SPCA.
For a complete listing of special events, including our Heritage Nights, please refer to the attached document or visit sfgiants.com/specialevents.
Food Offerings
Fans seeking classic ballpark fare with a twist will appreciate the newly offered crab fries. Old Bay-seasoned waffle fries topped with Dungeness crab, smothered in garlic lemon aioli, and sprinkled with fresh chives, fans can find them at Murph’s Pub in Section 122 and The Cove in the Blue Shield Field Club Lounge. The Grilled Cheese Cart on the Alaska Airlines Club Level will feature a rotating menu of innovative grilled cheese sandwiches that includes the Three Cheese Classic, Bacon BBQ, Italian, Truffle & Jalapeno and more. Famous for its fan-favorite Cha Cha Bowl, Orlando’s will feature a new jerk chicken and swiss cheese chimichanga topped with shredded cabbage, pico de gallo, queso fresco, and a chipotle crema.
Drink Offerings
As previously announced, 14 oz domestic drafts will be available for $9 at Doggie Diner locations. New to the drink menu are an Espresso Martini, Jose Cuervo Margaritas On Tap and Juneshine Hard Kombucha.
Corporate Partnerships
The team extended a number of longstanding partnerships this off-season including Chevron, Comcast, Salesforce, StubHub and Ghirardelli. Some of the new partnerships for 2023 include: Jose Cuervo, Klondike, Phoong Law, Extreme Networks, June Shine, Good Humor, Diversified, The Mobile Locker Co., and Sonoma County Winegrowers.
On-Site Bag Storage
New for the 2023 season, the Giants have partnered with The Mobile Locker Co., the national leader in event storage solutions, to provide bag storage available for rent outside Oracle Park. To comply with the no backpack policy, fans will have access to a secure solution to store backpacks or large items. The service will be available starting two hours before game time/event start time until one hour after the game/event ends.
Transportation
Oracle Park continues to be the league leader in public transit options. The new T Third/Central Subway, with a stop one block from Oracle Park, provides a fast new way to get to Market Street, BART, and Muni lines throughout San Francisco. Late-evening BART service will be more reliable, as a Transbay Tube earthquake retrofit wraps up. Caltrain is the best travel option from the Peninsula and South Bay for most games, but fans should be mindful of service changes on weekends as Caltrain finishes construction for its electrification project, which will make service faster and more frequent starting as soon as next season.
For fans who drive, pre-paid parking passes or SpotHero reservations are required in Lot A/Pier 48 and the King-Townsend Garage (153 Townsend Street). We encourage fans to use SpotHero to find parking options at dozens of facilities and a wide range of price points. Fans can save money by booking in advance and parking a few blocks north of Oracle Park. Visit sfgiants.com/transportation to learn more.
It is as safe and comfortable as it has ever been to bike or walk to Oracle Park, with bikeways along the waterfront and throughout SoMa. Fans can use our free Bike Valet service, located along the Portwalk, or bike racks behind the bleachers to park their bikes securely once they arrive at the game.
Mission Rock
The multiphase Mission Rock project that is turning Lot A into a 28-acre mixed-use neighborhood will reach many milestones in 2023, beginning with the completion of the first residential building – The Canyon. At full completion, Mission Rock will deliver at least 1,000 housing units, 40 percent of which will be designated affordable housing, more than one million square feet of office space, eight acres of parks and open space and approximately 200,000 square feet of retail. The grand opening of the first phase of the project is projected for early 2024 and consists of four buildings, two residential and two commercial, one of which will serve as the new global and North American headquarters for longtime Giants partner Visa, a five-acre China Basin Park and approximately 85,000 square feet of retail and restaurant space.
Technology
In partnership with Comcast Business and Extreme Networks, the Giants will unveil a dramatic upgrade to the Oracle Park WiFi network on Opening Day . This network refresh will make Oracle Park the first outdoor professional sports venue to be completely powered by a WiFi 6E network and services. The installation includes approximately 900 new Extreme WiFi 6E access points in a combination of overhead and under-seat placements that will provide unparalleled connectivity for fans and back-of-house use throughout the ballpark. This revolutionary WiFi 6E network will dramatically improve the connectivity experience by enabling devices to download and upload data faster and with lower latency, speeding up everything from ticket scans to streaming replays to mobile concession orders.
