The Giants will debut their first ever official jersey patch on August 3 vs. the Diamondbacks, activating their partnership with Cruise, a driverless and electric ridehail service. The partnership, and the patch which will live on the left sleeve of San Francisco’s uniforms, will remain exclusive through 2025 according to a press release.
Here’s a description of what the patch will look like via the SF Giants:
The patch pays homage to the iconic Oracle Park archways, a notably distinctive architectural element, located in the right field wall along the Portwalk on the shores of McCovey Cove. The colorway combines the Giants and Cruise brand colors to form a backdrop inspired by the memorable ballpark sunsets.
“Our partnership with Cruise is a natural evolution as we increasingly see Giants fans and local Bay Area residents looking for safer, more sustainable ways to get to and from Oracle Park and all around our city,” said Larry Baer, President and CEO of the San Francisco Giants. “We are thrilled to deepen our relationship with Cruise as they expand to serve more of our fans across the Bay Area.”
Cruise is headquartered in San Francisco and is a subsidiary of General Motors. The cars have been involved in a number of incidents that have led to questions about the safety of the self-driving product, but at this point have have traveled more than three million driverless miles around the city of San Francisco, and are an enticing proposition as a sustainable and theoretically safer alternative to traditional ride-share services.
Here’s a promotional video the Giants put together to announce the partnership:
