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Warriors and Stephen Curry lead most popular merchandise list for third consecutive regular season

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OAKLAND, Calif. – The 2017 NBA Champion Golden State Warriors and Warriors All-Star guard Stephen Curry top the National Basketball Association’s (NBA) list of most popular jerseys and team merchandise, marking the third consecutive regular season the defending NBA Champions and Curry have earned top honors, the NBA announced today. The last team to lead the merchandise list for three consecutive years was the Los Angeles Lakers from the 2008-09 season to the 2010-11 season.

Warriors All-Stars Kevin Durant and Klay Thompson also made the NBA’s 2017-18 list of most popular jerseys with Durant at No. 3 and Thompson at No. 14. Warriors 2018 NBA Official Playoffs Strength in Numbers merchandise from Nike is now available at warriors.com and all Warriors Team Stores. Warriors.com saw a 37% year-over-year increase in merchandise sales from the 2016-17 season to the 2017-18 season.

Below is a full list of the most popular jersey and most popular team merchandise for the 2017-18 season.

Top 15 Most Popular NBA Jerseys:                        Top 10 Most Popular Team Merchandise:

  1. Stephen Curry, Golden State Warriors                   1. Golden State Warriors
  2. LeBron James, Cleveland Cavaliers                      2. Cleveland Cavaliers
  3. Kevin Durant, Golden State Warriors                     3. Philadelphia 76ers
  4. Giannis Antetokounmpo, Milwaukee Bucks          4. Los Angeles Lakers
  5. Kyrie Irving, Boston Celtics                                  5. Boston Celtics
  6. Russell Westbrook, Oklahoma City Thunder         6. Milwaukee Bucks
  7. Kristaps Porzingis, New York Knicks                    7. Oklahoma City Thunder
  8. Joel Embiid, Philadelphia 76ers                          8. New York Knicks
  9. James Harden, Houston Rockets                        9. Chicago Bulls
  10. Ben Simmons, Philadelphia 76ers                        10. Houston Rockets
  11. Kawhi Leonard, San Antonio Spurs
  12. Lonzo Ball, Los Angeles Lakers
  13. Damian Lillard, Portland Trail Blazers
  14. Klay Thompson, Golden State Warriors
  15. Jimmy Butler, Minnesota Timberwolves